“A Curious Mind with a Passion for People-Centered Design”

Who I am?

I'm UX Designer based in Toronto. I'm passionate about creating user-friendly digital experiences that simplify people's lives.
Currently, Actively looking for new opportunities where I can put my research, prototyping, and design skills to work.

How I Got Here

I've spent most of my career freelancing for startups and small businesses, enjoying the flexibility and variety. Now, I realize I thrive in a collaborative environment where I can share and grow my skills as part of a team. After focusing on service-based designs, I'm ready to transition into a product-based UX role and dive deeper into shaping end-to-end user experiences.

What's Different About Me

What sets me apart is my unique blend of business and design expertise. After earning a Business Commerce degree from the University of Gujarat, I spent 7+ years honing my skills as a self-taught UX designer. This background helps me empathize with cross-functional teams and connect the dots between user needs, product strategy, technical constraints, and business goals. Above all, I strive to demonstrate the tangible value of design by tracking outcomes with data and metrics.

Fun Fact

I own an Etsy Shop, selling custom digital assets. I enjoy analyzing product trends and tinkering with the SEO of my listings to testing new strategies.

Education

Post Graduate Degree in Web Design & Development

Sept 2021 - Dec 2022  |  Conestoga College, Kitchener, ON

Bachelor of Commerce

Aug 2014 - Jun 2017  |  Gujarat University, India

Work Experience

UI/UX Designer | Conestoga Entrepreneurship Collective

Jan 2023 - Present

Collaborated directly with clients and Provided UX, UI solutions for automobile, finance, and retail industry clients to enhance their digital customer experience, including UX research and design, multi-channel design analysis, best-in-class case study, and design of user flows, sitemaps, information architecture, wireframes and prototypes Learn More.

Sr. UX Designer | Codersh web Services

Apr 2021 - Present (On-Call)

Managed the design team and mentored junior designers to improve design quality and efficiency. Created wireframes, prototypes, user flows and high-fidelity mockups for a variety of web and mobile projects. Worked closely with clients to understand their needs and goals and translate them into effective design solutions.

HTML Developer | Uplers

Apr 2019 - Apr 2021

Created responsive & high-quality Landing pages using HTML5, CSS, and preprocessors like Less and Sass, ensuring cross-platform and Marketo, Salesforce & HubSpot compatibility. coding HTML5 Google Ads using CSS and GSAP. collaborating with developers to bring project visions to life, performing debugging, usability tests to optimize user experience.

UI/UX Designer | Dolphin Web SOlution

Jul 2017 - Apr 2019

Conducted user research and developed user personas to create visual content using Adobe Suite & Figma for a range of digital and print materials, including web content, advertisements, and branding assets. Designed user flows, wireframes, and prototypes for a web & mobile app for several industries. Implemented efficient workflows for web development projects using HTML, CSS, and jQuery, ensuring cross-browser functionality and user accessibility.

Selected Projects

UX Designer | Kreative Solutions - Vancouver, BC

Led the redesign of the company's three venture websites into one website platform, resulting in a 20% increase in sales. Conducted user research and usability testing to inform design decisions and improve the user experience ensuring brand alignment. Collaborated with development teams to ensure designs were implemented accurately and efficiently.

Email Developer | Underdog Studio - Toronto, ON

User-centered design principles to create and develop email templates for seasonal campaigns, prioritizing intuitive user interaction and seamless navigation to landing pages. Leveraging skills in A/B testing, user behavior analysis, and interaction design, I optimized the performance of the campaigns, resulting in an 18% increase in user traffic to the landing page compared to the previous year.

Marketing Automation Specialist | MarketCatch - Toronto, ON

Work on landinag page email and marketing campaigns, including determining campaign goals, developing target audience lists, creating email and deciding on the best time and frequency for sending emails.

Marketo Developer | Egnyte - Remote

Manage and optimize landing page email and marketing campaigns by defining campaign objectives, identifying and segmenting target audiences, creating compelling email content, and selecting the ideal timing and frequency for sending emails.

Volunteer

UX Designer | Radhakrishna Mandir

Sept 2023 - Present  |   Cambridge, ON

Designed a donation landing page, improving the user experience for online donors by making the process intuitive and accessible. Applied UX principles such as prototyping, and user flow optimization to ensure a seamless experience, resulting in enhanced user engagement and an increased number of online donations.

What People Are Saying!